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Using personal data for marketing
As with all uses of personal data, using it for marketing has been made more complicated by the new GDPR and Data Protection Act 2018. As well as the new regime created by the Act and the GDPR, there is also the existing Privacy and Electronic Communications Regulations (PECR) to remember. PECR has not (yet) been updated, but there does seem to be much confusion as to how the rules fit together. How many emails did you receive leading up…
Find out more »“I am not a number; I am a data subject…”
One of the areas to be most aware of under the GDPR and the Data Protection Act 2018 is the rights that individuals have in respect of their data. There is no doubt that these rights, if you haven’t prepared for them, could prove time consuming and costly to your business – and that is before you take into account the potential consequences of financial sanctions if you don’t deal with them correctly. Will the use of subject access requests…
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